Twitter Twits

I’ve written a lot lately about social networking. Many small business owners and entrepreneurs, along with big companies, are looking to social networking for ways to market quickly and inexpensively. That’s all well and good when it’s done correctly.

But frankly, when folks immediately start trying to sell me on get rich quick schemes, multi level marketing programs, and all sorts of junk – it’s like Twitter gone bad.

Lots of folks will share tips with you on how to Twitter right.  I’m donning my black hat now and telling you how to Twitter WRONG – or "what not to do on Twitter".

• We’ve just connected and are following one another. Why not send me link after link to your E Book on marketing? or for that matter, any product you’re pushing right now. Why bother waiting to get to know my interests when you can bombard me with links?
• Speaking of links, just keep sending me the same links over and over again dressed in different messages, okay? I love wasting time clicking through to the same page.
• Send me lots of announcements for courses I can’t join, because only your "Platinum Group" "Diamond Friends" or whatever you call your "inner circle of marketing" can attend. I love to feel left out and broke because I can’t afford $1,000 coaching.
• Oh, and be sure to try to sell me stuff right away, before we even get to know one another.
• Remember to ask me if I need a marketing consultant. Hey, did you check out my profile? Go figure! That’s what I do for a living too! So really, I don’t need you right now, thanks. 
• Oh and do send me a thousand Tweets a minute…and then an hour later, repeat and clog up my TweetDeck…really love it when I see the same darn thing over and over again all freakin day long from you. And it’s all promotions for your product (see above).

Remember, Twitter and the other social networking sites are the cyber equivalent of a cocktail party. If you met me at a cocktail party, wine glass in hand, would you shake my hand and immediately say, "I’ve got a hot deal on real estate for you Ms. Grunert!" No, because I’d turn quickly on my slinky red high heels and find my way to a group of people who seem normal…..who are interested in just saying hello and getting to know me….who don’t just want to sell, sell, sell.

Got the picture?

Now get on Twitter and start telling people what you are for lunch and the cute things your dog is doing to break up all those sales posts.

And remember – get to know folks. That’s the SOCIAL in social marketing!

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